The Capital Area Tennis Association (CATA) is proud to announce the appointment of Amber Jordan as its new Executive Director, effective June 16, 2025. Amber brings a dynamic blend of tennis passion, executive leadership, and deep community ties that align perfectly with CATA’s mission to grow and promote the sport across Central Texas.
A lifelong Austinite and active 4.0/4.5 USTA league player, Amber has been immersed in the local tennis community since childhood. Her professional background includes leadership roles at HCA Healthcare, Senior Care Centers, and Visiting Angels, where she led large teams, drove operational excellence, and fostered inclusive workplace cultures.
Amber shared her enthusiasm for the new role, stating:
“As an Austin native whose life and family have been shaped by tennis, stepping into this role feels deeply personal. I bring not only a lifelong love for the game but also an executive background centered on growth, collaboration, and mission-driven leadership. I’m honored to join CATA and excited to work alongside our passionate tennis community to expand the sport’s reach and impact—together.”
Karen Brooks, CATA President, shared her enthusiasm for the new leadership:
“Amber is exactly the leader CATA needs for this exciting next chapter. Her deep Austin roots, lifelong dedication to tennis, and proven executive experience make her uniquely qualified to lead our organization forward. We’re confident she’ll bring fresh energy and foster stronger connections across our tennis community.”
Amber succeeds Fernando Velasco, who has led CATA with distinction for the past eight years. The organization extends its sincere gratitude to Fernando for his dedicated service and leadership during a period of tremendous growth and impact.
