Capital Area Tennis Association (CATA) serves Austin and the surrounding metropolitan area as a nonprofit community tennis organization dedicated to growing the game and strengthening the local tennis ecosystem. Founded in 1974, CATA was established to develop the tennis potential of the community, with a longstanding commitment to adult and youth engagement, sportsmanship, and access to play.
Today, CATA operates to play a connective role in designing select programs, supporting competitive pathways, and collaborating with coaches, facilities, schools, volunteers, and partner organizations to expand opportunities for participation across ages and levels.
CATA supports both junior and adult tennis through leagues, events, education, and community initiatives, while also serving as a local partner for United States Tennis Association and USTA Texas programs. By convening stakeholders, stewarding resources, and helping align efforts across the region, CATA works to ensure tennis in Central Texas is accessible, sustainable, and positioned for long-term growth.
Through early exposure, positive first experiences, and clear pathways for continued participation, CATA helps build a foundation for lifelong involvement in tennis and a healthier, more connected community.
CATA’s Strategic Plan
This Strategic Plan is meant to serve as the guide to growing tennis in our CATA community using real and quantifiable goals.
Mission Statement:
Growing tennis to promote healthier communities.
Vision Statement:
A collaborative leader focused on increasing tennis participation in the Capital Area.
Purpose Statement:
To promote tennis by advocating, connecting, and providing opportunities to impact health in the Capital Area.
Core Values:
Integrity – Encompasses honesty, trustworthiness, transparency, treating others with respect and emphasizes ethical behavior.
Inclusion – Promotes diversity, equity, and a sense of belonging. It’s about creating an environment where all individuals are valued, respected, and empowered to contribute their unique perspectives and talents.
Innovation – Emphasizes creativity, continuous improvement, and willingness to challenge the status quo. It involves thinking differently, embracing change, and seeking out new ideas and solutions.
Community – Emphasizes the importance of connections, support, and partnerships among individuals within a group. Meaningful engagement leads to stronger, healthier communities.
Collaboration – With compassion promotes unity, empathy and shared purpose. Embracing collaboration with compassion fosters teamwork, innovation and positive relationships leading to collective success.
Key Goals
Financial
1 Create CATA Reserve Policy
2 Diversify Revenue Stream- Grants, Sponsorship, Donor Campaign
3 Design Tennis Facility Capital Fundraising Campaign Strategy
Talent
1 Design and Implement Comprehensive Volunteer & Staff Development & Retention Program
2 Recruit Fund Development & Community Engagement Talent
3 Design Officials/Coaches/Tournament Director Development & Support Plan
Tennis Delivery System
1 Increase Court Accessibility through Strategic Partnerships
2 Design and Implement Ambassador Program
3 Strategically Leverage Digital Assets to Promote Tennis
Customer Engagement
1 Design Innovative Programs and Services to Engage Next Gen
2 Increase Visibility with Signages at Facilities
3 Digital Marketing Engagement Strategy
Want to help make an impact through tennis?
BECOME A VOLUNTEER!