The Capital Area Tennis Association serves Austin and the surrounding metropolitan area as a non-profit community service tennis organization. CATA’s membership is composed of tennis enthusiasts who are dedicated to fostering national and international amateur sports competition through junior and adult programs that promote the sport and its benefits. Incorporated in 1974, CATA’s goal was to develop fully the tennis potential of our community with a primary aim to involve more young people in tennis and coach them in sportsmanship. Stimulating more general interest in tennis and giving advisory consultations to public officials concerning the development and maintenance of local facilities also became a focus of the organization. CATA has come to serve as a headquarters for tennis education and as a clearinghouse for information on the various local tennis programs. CATA provides a wide range of activities for players of all ages and ability levels. As a community tennis association, we promote and administer at the local level the United States Tennis Association’s national and the Texas Tennis Association’s sectional programs.
CATA’s Strategic Plan
This Strategic Plan is meant to serve as the guide to growing tennis in our CATA community using real and quantifiable goals.
Mission Statement:
Growing tennis to promote healthier communities.
Vision Statement:
A collaborative leader focused on increasing tennis participation in the Capital Area.
Purpose Statement:
To promote tennis by advocating, connecting, and providing opportunities to impact health in the Capital Area.
Core Values:
Integrity – Encompasses honesty, trustworthiness, transparency, treating others with respect and emphasizes ethical behavior.
Inclusion – Promotes diversity, equity, and a sense of belonging. It’s about creating an environment where all individuals are valued, respected, and empowered to contribute their unique perspectives and talents.
Innovation – Emphasizes creativity, continuous improvement, and willingness to challenge the status quo. It involves thinking differently, embracing change, and seeking out new ideas and solutions.
Community – Emphasizes the importance of connections, support, and partnerships among individuals within a group. Meaningful engagement leads to stronger, healthier communities.
Collaboration – With compassion promotes unity, empathy and shared purpose. Embracing collaboration with compassion fosters teamwork, innovation and positive relationships leading to collective success.
Key Goals
Financial
1 Create CATA Reserve Policy
2 Diversify Revenue Stream- Grants, Sponsorship, Donor Campaign
3 Design Tennis Facility Capital Fundraising Campaign Strategy
Talent
1 Design and Implement Comprehensive Volunteer & Staff Development & Retention Program
2 Recruit Fund Development & Community Engagement Talent
3 Design Officials/Coaches/Tournament Director Development & Support Plan
Tennis Delivery System
1 Increase Court Accessibility through Strategic Partnerships
2 Design and Implement Ambassador Program
3 Strategically Leverage Digital Assets to Promote Tennis
Customer Engagement
1 Design Innovative Programs and Services to Engage Next Gen
2 Increase Visibility with Signages at Facilities
3 Digital Marketing Engagement Strategy
Want to help make an impact through tennis?
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