CATA’s Strategic Plan
This Strategic Plan is meant to serve as the guide to growing tennis in our CATA community using real and quantifiable goals.
Mission Statement:
To promote and develop the lifetime sport of tennis for all in order to have a happier, healthier community.
Vision Statement:
The entire CATA-wide community will have access to the sport of tennis.
Major Strategic Priorities
- Expand Strategic Partnerships/Sponsors
(a) Expand collaborative partnerships and sponsors within our CATA tennis community to foster the growth of tennis;
(b) Provide funding, leadership, training and education to promote the growth of tennis throughout our community;
(c) CATA Capital Campaign, a community-wide fundraising campaign for additional courts.
- Tournaments and Leagues
(a) Continue to expand and develop tennis opportunities for all ages of players;
(b) Promote player development;
(c) Increase Tournament and League participation for all ages.
- Community Programs
(a) Increase participation by offering play opportunities and programs throughout the community.
- Diversity and Inclusion
(a) Achieve diversity and inclusion in programs, volunteers, staff and membership that reflect the community demographics.
- Marketing and Communications
(a) Extend and improve CATA’s communication throughout the tennis community;
(b) Extend and improve marketing initiatives throughout the community.
- Civic and Fiscal Responsibility
(a) Attract, train and retain volunteers, Board Members and staff;
(b) Maintain financial strength by generating new revenues and allocating funds judiciously;
(c) Hold the board, committee leadership, volunteers and staff members accountable for achieving their objectives.
- Encourage Good Sportsmanship at all levels
(a) Partner with organizations that promote good sportsmanship and character-building;
(b) Reward good sportsmanship in junior and adult events;
(c) Model good sportsmanship at the staff and board level in the office, on the court, and in the community.
