CATA’s Strategic Plan


CATA’s Strategic Plan

This Strategic Plan is meant to serve as the guide to growing tennis in our CATA community using real and quantifiable goals.

Mission Statement:

To promote and develop the lifetime sport of tennis for all in order to have a happier, healthier community.

Vision Statement:

The entire CATA-wide community will have access to the sport of tennis.

Major Strategic Priorities

  1. Expand Strategic Partnerships/Sponsors

(a) Expand collaborative partnerships and sponsors within our CATA tennis community to foster the growth of tennis;

(b) Provide funding, leadership, training and education to promote the growth of tennis throughout our community;

(c) CATA Capital Campaign, a community-wide fundraising campaign for additional courts.

  1. Tournaments and Leagues

(a) Continue to expand and develop tennis opportunities for all ages of players;

(b) Promote player development;

(c) Increase Tournament and League participation for all ages.

  1. Community Programs

(a) Increase participation by offering play opportunities and programs throughout the community.

  1. Diversity and Inclusion

(a) Achieve diversity and inclusion in programs, volunteers, staff and membership that reflect the community demographics.

  1. Marketing and Communications

(a) Extend and improve CATA’s communication throughout the tennis community;

(b) Extend and improve marketing initiatives throughout the community.

  1. Civic and Fiscal Responsibility

(a) Attract, train and retain volunteers, Board Members and staff;

(b) Maintain financial strength by generating new revenues and allocating funds judiciously;

(c) Hold the board, committee leadership, volunteers and staff members accountable for achieving their objectives.

  1. Encourage Good Sportsmanship at all levels

(a) Partner with organizations that promote good sportsmanship and character-building;

(b) Reward good sportsmanship in junior and adult events;

(c) Model good sportsmanship at the staff and board level  in the office, on the court, and in the community.





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