CATA’s Strategic Plan

This Strategic Plan is meant to serve as the guide to growing tennis in our CATA community using real and quantifiable goals.

Mission Statement:

To promote and develop the lifetime sport of tennis for all in order to have a happier, healthier community.

Vision Statement:

The entire CATA-wide community will have access to the sport of tennis.

Major Strategic Priorities

1. Expand Strategic Partnerships/Sponsors
(a) Expand collaborative partnerships and sponsors within our CATA tennis community to foster the growth of tennis;
(b) Provide funding, leadership, training and education to promote the growth of tennis throughout our community;
(c) CATA Capital Campaign, a community-wide fundraising campaign for additional courts;
2. Tournaments and Leagues
(a) Continue to expand and develop tennis opportunities for all ages of players;
(b) Promote player development;
(c) Increase Tournament and League participation for all ages;
3. Community Programs
(a) Increase participation by offering play opportunities and programs throughout the community;
4. Diversity and Inclusion
(a) Achieve Diversity and inclusion in programs, volunteers, staff and membership that reflect the community demographics;
5. Marketing and Communication
(a) Extend and improve CATA’s communication throughout the tennis community;
(b) Extend and improve Marketing initiatives throughout the community;
6. Civic and Fiscal Responsibility
(a) Attract, train and retain volunteers, board members and staff;
(b) Maintain Financial Strength by generating new revenues and allocating funds judiciously;
(c) Hold the board, committee leadership, volunteers and staff members accountable for achieving their objectives